Written by Matthew Cannata
Earlier today, we posted a story on how the business side of the Dolphins organization is looking to succeed and how they have improved under the leadership of CEO Tom Garfinkel. Since then, we have learned of several new initiatives that the team plans to do over the next coming months and years thanks to Adam Beasley of the Miami Herald.
1. Much like you see the different colors on the Empire State Building in New York City, the Dolphins plan to light up downtown in Miami aqua and orange throughout the season. This will aim to get fans even more excited about the upcoming game.
2. The slogan for 2014 is Stronger: Together. This has been used and will continue to be used in everything the Dolphins publish and do internally. The team will make an even stronger push to get it out in the community and around the nation.
3. Ticket sales are up 16 percent from last year at this time and the team expects the first three games to be a sellout. Even if the team doesn't sell out any more games after that, Garfinkel has promised that there will be no TV blackouts.
4. In terms of the stadium, Garfinkel is open to hosting a Major League Soccer team at Sun Life Stadium but has not heard from David Beckham's people.
As I said earlier, the only true way the Dolphins can take hold of the community is by winning, but this is a great start to get themselves out in the community and reach a new generation of fans.