Written by Matthew Cannata
It is often said that the business side of any sports team can only go so far based on its own drive and merit. To achieve maximum potential, the team must perform well and win games.
The business side of the Miami Dolphins organization, led by CEO Tom Garfinkel, has struggled over the past several years because of the fact that the team hasn’t been to the playoffs in several years.
Despite that, Garfinkel and his team are excited about the possibilities and success they can have this year. With some exciting changes in the offseason including a new stadium-renovation deal and with the news of LeBron James leaving Miami, the Dolphins know this is their chance to regain the spotlight and grab a hold of South Florida.
They are moving slowly in that direction as ticket sales are already well ahead of last year’s pace. The season opener again the Patriots and the two home games that follow are expected to sell out. Even if they don’t, Garfinkel said that no regular season game will be blacked out locally for the 16th consecutive year.
With the Dolphins ranking 21st in the NFL based on fan attendance and the home-market TV rating with 17.1 being among the worst among any franchise that doesn’t share a city with another NFL team, the business side knows they have to make up plenty of ground. However, they also know their success will be correlated to the product the team puts on the field.
Said Garfinkel: “I think we’ve got to do everything we can to put the best team on the field and win games and provide a great experience. And that’s what we’re working on.”