Sun Life Stadium is currently undergoing renovations for the 2015 and 2016 seasons. One of the major impacts the renovation will have is the fact that the Miami Dolphins are getting rid of the 10,000 worst seats in the stadium to bring the maximum capacity from 75,000 down to 65,000. In addition, the team is moving seats closer to the field and the lower level as we know it will be completely different beginning in the fall.
That's why the team is set to roll out new pricing plans for season ticket holders within the next few weeks. Jeremy Walls, Senior Vice-President and Chief Marketing Officer, says the new prices will reflect the upgrades to Sun Life Stadium without putting a huge dent into peoples' wallets.
While the most expensive seat in the stadium will be a little over $1,500, it's important to keep in mind that these seats will have all the luxuries and perks that you can think of at an NFL game. Besides that, Walls said that prices for 56 percent of the stadium are staying flat while 14 percent of seats are going down in price. That means the remaining 30 percent will see an increase, although Walls said 17 percent of that number will be going up less than $5.
To put that into real numbers, just over 53,000 of the 65,000 seats will either stay the same in price, drop in price, or see a very slight increase in price. The remaining 12,000 seats will see an increase and these are all expected to be in the lower level and in the luxury suite area.
"We will still be somewhere in the middle to the bottom tier after the price adjustments," Walls told the Miami Herald. "The overall view of this, as I look at a construction crane outside my window here, is the bowl as we knew it is completely different. We've already ripped out all the seats. We're in the process of knocking down the concrete along the sideline. So the seating bowl is totally different. And from there we've created all new seats and seating experiences for fans across all budgets."
According to the Miami Herald, there will be 16 "Living Room Boxes" on each south side 30-yard line. Each box has four seats with televisions and access to a club -- called the '72 Club -- that will offer all-inclusive food and beverages, including liquor. If a fan doesn't want to walk to the '72 club, they have the option of having wait service come to their seat. In addition to the experience at the field, these members will also get private car service to and from the game.
"It's a high-end, exclusive experience," Walls said. "We did not have that in our current stadium so we felt in addition to building experiences for fans that want to come to the game at a lower price point, we also want to offer a high-end premium experience."
For those who can't afford the Living Room Boxes, there will be a limited number of seats under $50 that are the size of a basketball arena seat. The lowest seats, of course, will be in the upper bowl, where the vast majority will stay flat in price.
"We've been spending the last three weeks," Walls said. "We've been having two-way conversations with almost half of our season ticket member base. Explaining this is a whole new stadium. It's a complete reset. But, 'Hey, you get to come down and pick based on your tenure.'
It's exciting times for the Miami Dolphins off the field and a renovated stadium that will make it like new will only add to that excitement for the 2015 season and beyond.
This story was written by Matthew Cannata. Follow him on Twitter: @PhinManiacs
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