Dolphins announce partnership with Uber to create innovative tailgate experience and more convenient parking
It wasn't that long ago that former Dolphins defensive tackle A.J. Francis decided to try and make a little extra money on the side by taking a job as an Uber driver, which was a source of great amusement for the Dolphins fan base.
But now, ironically enough, the Dolphins have now announced a new partnership with Uber to reinvent parking at the new stadium and bring a whole new dimension to tailgate parties.
“We recognize that getting in and out of the stadium and traffic is one of the challenges we have with fans as we continue to compete with 60-inch high definition televisions,” Miami Dolphins President & CEO Tom Garfinkel said. “We are excited to partner with Uber in this innovative way and want to change our fans’ experiences of getting to and from these events while reimagining the tailgate experience.”
The multiyear partnership with Uber is a part of a movement to "compete" with the appeal of staying at home and watching the game on television instead of actually going to the game. With help from Uber, getting in and out of the stadium will now become that much easier, giving Uber users a walkway that leads to a dedicated Uber lot, making the drop-off and pick-up to and from the stadium much more efficient.
“There’s still no better experience than to be at the game,” Garfinkel said. “You want to be there when the big play happens or when the big game is won. It’s still better than being at home. … As (Uber CEO Travis Kalanick) spoke about the future of transportation, I wanted to make sure that we were ahead of it, that we were thinking five years down the road in renovating this wonderful Hard Rock Stadium to think about the future of transportation, not just where it is today.”
But there's more to this partnership than transportation, the Dolphins are also looking to up the ante on tailgate experiences. They also announced an UberTailgate package, which will allow fans to not only have one of 20 designated grill areas - tent and grill included, but they also will have a store available where tailgaters can stock up on supplies for whatever they might need, whether it's serving ware, snacks, soda, beer, and even furniture.
The UberTailgate package will be available on September 25th, when the Dolphins host their first home game against the Cleveland Browns in their new home. Prices will range from $150 to $250 depending on the game. With this multiyear partnership, the Miami Dolphins are the first professional sports team to do anything like this.
With a newly renovated stadium and brand new projects meant to really push the fan experience to a whole new level, it seems that the Miami Dolphins front office has done everything in their power to give the fans the best experience possible. All that's left is to put a winning team on the field, and that job is up to head coach Adam Gase to accomplish. So far, all signs point to things getting better in Miami in all phases of the Dolphins fan experience, both on and off the field.
This story was written by Luis Sung. Follow him on Twitter: @FLSportDebater
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